summary
the research aims to value cinematographic aesthetics, highlighting how the use of colors favors the psyche of the characters. to do this, it looked at the film Le Bonheur (1965), by Agnès Varda, focusing on the Color Psychology, reflecting how the conscious use of colors manipulates the story by creating an imagetic discourse.
thus, the communication is built through the interpretation of the main colors used in the palette, pointing out their multiple sign meanings and reinforcing the criticism of patriarchy made by the narrative through the images.
key-words
color psychology | aesthetic | feminism | imagetic discourse | art direction
le bonheur (1965), dir. agnès varda